Let's Grow, Girl.
Scroll
A women-founded, women-built financial planning app that helps you grow your money and build your
best case future.
Money shouldn't be mystical. It's a tool and mastering it will not only change your life, but those that come after you.
That's why we're here.
Live in the US and interested in testing Demi?
We’re inviting a small group of women to shape the app early. After the first free 14 days of testing and one feedback call, get a founding member discount on your first year (monthly or yearly billing).
Become a beta testerJoin betaTrack
Look back. Your spending and earning habits, reflected back to you, gently.
You've spent $212 less on takeaways than last month. Steady — that's a habit forming.
Chat
Your inner money world is vast, there may be a lot to unpack. Chat to your money, ask her where there are leaks, where there's space to grow.
Plan
We know it's hard to plan when you don't always know where you're going. Play with the possible, dream big. You can hold multiple versions of your future at once.
You don't have to pick one
Grow
Watch it build. Every goal, growing in the background — with you. Small, consistent, unglamorous progress. The kind that actually compounds.
Money isn't just money.
It's not just what comes in or goes out. It's about the habits, and belief systems that shape the way you handle money.
That's why we track all your money movements, so you can explore your money world and unearth the patterns shaping how you earn, spend, plan and grow.
We build from your reality.
Life happens, jobs change, babies arrive (sometimes unplanned), a period of health may be followed by a period of sickness.
Demi is built for every version of you.
Grow with your rhythm.
Our cycle changes who we are daily. Cycle tracking is ancient embedded wisdom, so with curiosity, we ask you? Why not integrate it into your money world?
Something shifted — you're moving into your most magnetic window, and your portfolio is active and growing. The IVF fund exists, which means the future you is already on your mind.
The question living in that data: is your investments contributions matching those ambitions, we think you've got space to grow here.
Built by women.
Where we write on all things women & wealth, building a business with your sisters & our visions for a more matriarchal future.